Selina breaks down how Brand DNAi, AI in content creation, digital twins, creators, and cultural insight come together to ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...

In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM search, ...

Digital transformation has enabled anyone, irrespective of background or resources, to build a successful brand. As a journalist, opera singer and speaker, I’ve spent my career helping individuals and ...