Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

There is a disconnect between what we think happens when we make a decision and what actually happens in the brain during ...

Traditional approaches to analytics and AI design con­sider outcomes in the context of the complete systems. As AI-driven systems become more prevalent and interconnected, profiling each decision ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Have you ever wondered how artificial intelligence seems to “think”? Whether it’s crafting a poem, answering a tricky question, or helping with a complex task, AI thought process systems—especially ...