Two major trends are converging, creating challenges for startups that rely on closing enterprise deals. The rise of AI and B2B-focused startups has reshaped the global startup ecosystem. At the same ...

There’s a strange contradiction at the heart of business-to-business (B2B) tech: Companies working on some of the most sophisticated problems are often left trying to explain their value in ...

For B2B startups, growth is not a want — it’s a survival measure. Early on, every transaction, every connection, and every response matters. But this is when businesses are really in disarray: ...

Opinions expressed by Entrepreneur contributors are their own. As the world confronts urgent public health and environmental challenges, a growing number of entrepreneurs are launching ventures that ...

Trumpet, a London-based B2B sales startup, has raised $6.35 million in seed funding. Founded in 2021, Trumpet aims to centralize the B2B buying experience with collaborative tools. The funding will ...

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. But that value is less clear when it comes to backing B2B ...

Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

Yvonne Tocquigny, chief creative and strategy officer, Archer Malmo Austin, shares five ways startups can go head-to-head with established competitors The term “startup” is often used to refer to a ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

AI marks the most significant revolution in startup development since the advent of cloud computing. This isn’t just an incremental change; AI is fundamentally reshaping every facet of company ...

Discover the best B2B fintech SSO solutions for 2026. Compare SAML, SCIM, SOC2-ready identity providers built for enterprise ...