Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

ODESSA, Texas — Technology is transforming the future of medicine, and one doctor at Medical Center Hospital is pioneering the use of augmented reality (AR) in surgery. Dr. John Dorman, a ...

After generating better than anticipated revenue growth in Q1 2024 – reaching nearly $1.2 billion for the quarter, indicative of 21% year-over-year growth – Snap has revamped its investment in ...

An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company. Facebook is reportedly developing its own augmented reality glasses. The social ...

Q4 2024 Management View CEO Evan Spiegel highlighted the company's progress in Q4, with daily active users reaching 453 million, a 10 million increase quarter-over-quarter. Revenue increased 14% ...