BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

The curious minds at ColdFusion examine how augmented reality could transform daily life ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...

(TNS) — The preschoolers were fascinated, looking at their classroom through the lens of an iPad camera, watching animated images pop up as a cheerful voice told them: Feed apples to a pig behind a ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...