Awe builds with 7 picks in 2025 that promise to blur screens and reality alike. These choices arrive as major outlets and ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

It looks like something a gamer would wear, but an augmented reality headset is a game changer for spine surgeon Dr. Frank Phillips. “It's a very safe, effective and efficient way that's sort of a ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Nick Cherukuri is Founder & CEO of ThirdEye. He was Forbes U30 and E&Y Enterpreneur of the Year finalist. Published patents & spoken at CES. Augmented reality (AR) has the potential to revolutionize ...