Ariel Motor Company has unveiled its latest creation, the Atom 4RR, featuring an enhanced performance package that pushes the boundaries of its unique design and exhilarating driving dynamics. Since ...

This car will literally bend your face. It will also be the most fun per dollar you ever spend in your pre-retirement years. You need only watch the video after the jump to see that. With a ...

New 525 hp Atom 4RR marks 25 years of Ariel Atom production Features bespoke turbocharged Honda 2.0L engine and track-focused upgrades Limited to 25 units, with full specs and pricing to be announced ...

That engine is the same 320 hp, turbocharged 2.0-liter four-cylinder found in the bonkers Honda Civic Type R, used here to motivate a machine, at 1,312 pounds dry, that weighs well less than half that ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...

Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...