Colgate-Palmolive has filed a lawsuit in federal court defending its right to use a "nurdle" image and the phrase "Triple Action" on its toothpaste packaging, according to a story in the Wall Street ...

Fluoride is essential for preventing cavities by strengthening enamel and reversing early decay. While herbal toothpastes offer antibacterial benefits, they often lack fluoride. Experts recommend ...

A TV advertisement for Aquafresh toothpaste has been banned for making false claims that it provides 24-hour protection. The ad, which ran on television and on YouTube, featured cartoon superhero ...

As natural and herbal oral care trends gain popularity, fluoride’s importance in cavity prevention is often questioned. But here’s the truth: fluoride is one of the most researched and recommended ...