Apple's AI strategy focuses on driving hardware upgrades and monetizing services, leveraging its ecosystem and 270-300 million older iPhones. Strong financials, robust margins, and a healthy upgrade ...

Part of me wonders if the iPhone air is an attempt to make the iPhone is thin as possible to either make a folding iPhone or for the next iteration of the pro to finally dissolved the camera bump, and ...

Apple's big annual event on Tuesday delivered a polished and tightly produced showcase. The company's CEO, Tim Cook, led the presentation with sweeping visuals, confident pacing and a clear message: ...