Every Indian who has passed an Amul billboard is familiar with the cheerful blue-haired girl in a red polka-dotted dress. Since 1966, the Amul Girl has brought smiles, sparked conversations, and ...

She has been a regular feature on the citys landscape since 1967. Perched atop hoardings across the metropolis, this pun-loving midget is a show-stopper even today. Beyond a doubt, a marketing legend ...

​​Member unions such as Banas Dairy, Amul Dairy, and Sabar Dairy reaching billion-dollar valuations reflect how deeply Patel’s founding principles continue to shape India’s dairy economy.

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...