Amazon Prime Video launches Ultra tier at $4.99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10.

Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership structure and locking 4K video streaming behind a higher-cost tier, charging customers an additional $4.99 per month to unlock the highest-resolution experience.

The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more.

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Amazon is set to almost double the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month.

Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime membership becoming less and less valuable.

Amazon's Prime Video Ultra is the new premium tier to add-on to your existing subscription to access ad-free streaming.

Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have

You need to pay up if you want the highest resolution on Prime Video.

Amazon to Increase the Price of Ad-Free Prime Video Streaming