There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant,

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon has launched Alexa+ in the UK today, making it the first country in Europe to get the next-generation AI assistant. Here's what it does, what it costs and how to get access. Amazon has launched Alexa+ in the UK on 19 March 2026.

Amazon is bringing its new AI-powered conversational assistant, Alexa+, to the U.K., the first country to get the AI assistant outside of North America. The company is currently letting users in the U.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a user's personal preferences into answers, and can handle ...

Today during an event focused on Alexa developer and partner news, Amazon announced new features and integrations, including a collection of APIs and software development kits (SDKs) aimed at making Alexa more versatile. They come a month after the company ...

When news emerged this week that Amazon is working on a new smartphone, the reflexive reaction was obvious: Didn't they already try this?