Any business that has worked with a marketing agency probably has similar gripes – the client is treated to a barrage of flashy sales pitches, but, after the pen has been put to paper, the client gets ...
The headlines of 2025 have been dismal. Budget cuts. AI taking over entry level roles. And most recently the elimination of more than 10,000 jobs because of the Omnicom/IPG deal. Anyone connecting the ...
Opinions expressed by Entrepreneur contributors are their own. The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch ...
An overwhelming majority of multinational marketers believe their current media agency model is either in need of improvement (64%), or is unfit for the future (24%), according to a study released ...
Solutions that harness technology to strengthen customer relationships become essential in maintaining customer connections weakened by the new model. COPENHAGEN ...
Just one in 10 (11%) major international brands believes its current media agency model fits its future needs, according to research. The study, by MediaSense and the World Federation of Advertisers, ...
Forbes contributors publish independent expert analyses and insights. Michael Taylor is an Italian-based automotive industry reporter. After years of tearing its hair out over its dealers discounting ...
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