Affective neuroscience provides a unique framework to understand the fundamental emotional processes that govern human behaviour and personality. Rooted in evolutionary theory, this field elucidates ...

Faul, L. & Kensinger , E.A. (accepted). Emotional memory. Learning and Memory: A Comprehensive Reference, 3rd Edition. Elsevier. Garcia, S.M. & Kensinger, E.A ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Neural Basis of Intuitive and Counterintuitive Moral Judgment Utilizing fMRI, this study aimed to identify the behavioral and neural correlates of intuitive and counterintuitive judgments across a ...