When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

The world of digital marketing is constantly evolving, with marketers having to modify their strategies to cater to the ever-changing needs of consumers. Search engine marketing, in particular, has ...

Marketing that builds consumers' trust will earn sales. Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable ...

You’ve poured your heart into building your business, but getting customers to notice your ads in a sea of digital noise feels impossible. The problem isn’t usually your product or your budget, but ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency.

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

If you haven’t integrated SMS into your business’ marketing strategy, do now. Analysts have predicted that in 2015, SMS services will boost the marketing activity of a majority of businesses. So, what ...