Thirty seconds. That’s the sweet spot for pharma ads on connected TV. Ad tech company Innovid made the discovery in an analysis of the almost 380 billion video advertising impressions served on its ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

It’s been five months since billionaire Elon Musk became the owner and CEO of Twitter. A new analysis by the non-profit Center for Countering Digital Hate (CCDH), which researches the architecture of ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...