Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...
Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that knowledge gap.” — Evan Shapīro, Founder of ...
Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for Agencies and Brands Many marketers and brands don’t know what makes quality data ...