In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

The world of online advertising has changed dramatically since Ghostery first launched in 2009 to help people understand and block all the ways that advertisers were tracking them. Since then, ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...