You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Brands waste billions of dollars on assumptions to target campaigns. Most are based on correlation signals, but if someone misunderstands how one event can lead to another, the entire decision-making ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...