The new capabilities are designed to enable enterprises in regulated industries to securely build and refine machine learning models using shared data without compromising privacy. AWS has rolled out ...

All collaborators can contribute their own data, be it in plain text, hashed, or pre-encrypted. Then they can use these clean rooms to collaborate on this data, all without revealing the raw data to ...

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This ...

Amazon recently introduced AWS Clean Rooms, a new service that will enable AWS customers to collaborate and analyze combined data sets without sharing or revealing the underlying raw data, the company ...

The digital advertising and marketing industry relies heavily on collecting, storing, and sharing consumer data. The problem with that is that some of the online tools used for handling consumer data ...

Upwave, an analytics platform for brand advertising, is expanding its relationship with Amazon Web Services (AWS) to enable its customers and partners with AWS Clean Rooms, a privacy-enhanced data ...

The capabilities, currently in preview, will allow enterprises to run machine learning on shared data while collaborating with partners and maintaining data privacy and security. AWS is planning to ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Jinsong Yu shares deep architectural insights ...