Graphics card prices are spiking again, and this time the anxiety feels different. Instead of a short‑term crypto bubble or a fleeting supply crunch, gamers are staring at a mix of tariffs, memory shortages,

Expectations are that these price increases will impact certain GPUs, including Nvidia's GeForce RTX 50 series and AMD's Radeon RX 9000 series which are already expensive. According to Newsis, the Nvidia RTX 5090 which was released at a price point of $1,999 could eventually increase to $5,000 this year.

Report warns of major price hikes for AMD and Nvidia GPUs. See how AI demand and memory costs could impact the RTX 50 and RX 9000 series prices this year.

Add-in board (AIB) partners for both AMD and NVIDIA are getting ready to ring in 2026 with a round of price increases, followed by more price hikes as the year goes on, according to multiple reports.

The price of gaming GPUs could soar in 2026, as NVIDIA and AMD reportedly prepare a series of significant price hikes across their consumer and AI-focused graphics cards. According to a report from South Korean outlet Newsis, high memory costs and booming AI demand are key factors behind the planned increases.

CES 2026 was AMD's moment to shine in the light of the ongoing AI boom, offering more chips to drive AI compute and bringing industry luminaries on stage to talk about the future.

According to Wccftech, Nvidia is reportedly on the verge of resuming production on its budget-friendly GeForce RTX 3060 GPUs to combat the ongoing shortage of RAM being caused by an uptick in development on AI technologies and the increasing prices of memory.

Announcements included the MI440X GPU for on-prem enterprise deployments and a longer-term roadmap that includes rack-scale AI systems and next-generation accelerators.

Technically, that's already happened, as back in August 2025, somebody at AMD accidentally uploaded source code for the FidelityFX SDK to GitHub, before swiftly removing it. Although it was only briefly around for anyone to grab hold of, modders rapidly managed to get FSR 4 running on non-RDNA 4 hardware, albeit with a sizeable performance hit.